1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods A product mix has three dimensions: Length Breadth Depth offered The . A Study on marketing mix of HUL On HUL Pure It and HUL Soap’s – Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online.

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The Vaseline is in skin care category. HUL carries a wide variety of product lines. The shampoo has good smell, keep hair clean and healthy, these are the basic characteristics of sunsilk. The Lifebuoy is in the hand wash and toilet soap segment. The advertisements of HUL brands are in the form of television commercials, newspaper ads or any product mix of hul magazines and as well as with the online presence as well. For example, all product mix of hul the products like computer, calculator or abacus can do computation.

Hence, this concludes product mix of hul HUL marketing mix. For instance, portable wire-less PC is one product line. Hindustan Unilever HUL is one of the leading company, offering many products and hence a wide price range. To reach the rural sector HUL has various rural distributors which then forward to the rural sub stockists to the rural retailers.

Items- SKU, 50ml, ml, ml etc. Since HUL is a market leader in almost all the segment it is present in it keeps a very competitive price for all the products as the product mix of hul is quite stiff in the segments and hlu the customer in segment are looking for value for money products. Sunsilk is manufactured by Unilever. It fulfils the core benefit.

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There are 6 levels product mix of hul the product hierarchy: The core need that underlines the existence of a product family.

Hair Courses Evolving hair styles and new hair trends have revolutionsed this sector Concepts Contests Marketing Mix. The Hindustan Product mix of hul company has been listed in the Forbes list as the most Innovative Indian brand in Dr Reddys Marketing Mi. Hindustan Unilever also participates in tons of CSR activities such as the famous project Shakti to empower rural women, Sanjivani a mobile service camp, water conservation projects and many more.

Most of the times these campaigns are targeted by telling stories to build relations rather than to sell them directly.

Newer Post Older Post Home. Product length – The total number of items the company carries within its product lines.

Top Companies Lists For instance, personal computer PC is one product class.

HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy | MBA

As the company tries to reach the maximum number of customers in all income segment Product mix of hul produces products with different packages and hence very different prices although the quality remains the same. Also they have Cif and Domex in the home cleaning segment and dishwashing segment we have Vim and Cif.

Each product is related to certain other products.

Under the brand name Annapurna it sells Salt and Atta. A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same channels or fall within given price range.

It also provides variant solutions for different hair care needs and provides a range of product lines. Posted by Shristi Sharma at When HUL comes up with new products it comes up with bundling strategy product mix of hul in it packs a small sample to the main product although the product is either in the same category or with the same brand name.


For product mix of hul, palm top is one product type. Type- variants like yellow colour- dream and soft sunsilk shampoo, pink colour- lusciously thick and long shampoo, orange colour- damaged hair reconstruction shampoo, blue colour- anti dandruff shampoo etc. The entire product range across categories in the HUL marketing mix is discussed as follows.

HUL also time and again organizes various campaigns to create awareness among the viewers and improve health and well being. It also Kissan which is in the jam, product mix of hul and ketchup segments. HUL has a very wide outreach into many deep pockets of the country.

The companies are not associated with MBASkool in any way.

HUL (Hindustan Unilever) Marketing Mix

Customers expectations from sunsilk shampoo that it gives smoothening of hair, to prevent hair fall, black shiny hair, to construct damaged hair. Hindustan Unilever has 6. The names and other brand information used in the Marketing Mix section are properties of their respective companies.

In the water purifier Pureit is the sole brand which has products for water purification. It also sells its instant food making product mix of hul and spices under the brand Knorr with noodles, soup, snacking and spices.